The Goodway Life: Building a Digital Media Career

What’s It Really Like to Work at Goodway Group?

Q&A With Kim Martis

Kim Martis

Ten-year veteran and Austin, Texas, resident, Kim Martis shares what she loves about remote work, the digital media industry, and working at Goodway Group.

Everyone loves to talk about themselves! Give us your story … in a tweet.

My career checklist: 1) Be creative but still get a job … hence, advertising. 2) Have a job, but make money … so I chose media. 3) Land a digital internship and continue to grow … and I’ve never looked back.

There are lots of ad-tech companies to work for, so why Goodway Group?

I was attracted to how much importance we as a company put on the quality of the media and audience we buy for clients. We’ve always come at it from the perspective of, “If this were my money, would I be okay with how we are using it? Would I be happy showing up on this site or buying that audience?” That’s how I know if I ever left Goodway to work on the brand side of the business, I would absolutely be thrilled to partner with the Goodway team.

How has Goodway Group helped you grow?

Goodway has realized that with the pace of change in our industry, we must evolve to compete. My job today is different from what it was a year ago — and 10 years ago when I bought ad networks with a CTR goal — and I have every expectation that it will continue to to be fluid in the years to come. That makes for a constant challenge; so my day is never dull, and I’m always learning something new.

How does this remote work thing really work?

My work wardrobe is probably what most people sleep in, and I consider putting on jeans to be “dressing up.” Other than that, it works like any other job and really needs to be treated as such. You have to bring a certain level of discipline in order to focus but also the desire and ability to seek out actual people when you need to remind yourself that dogs are not actual co-workers. At Goodway, we try to build relationships with our co-workers through video calls. And it really does help being able to still see your co-workers. But, of course, I do miss being able to go grab a coffee with a work friend sometimes.

If we stopped by your house next Saturday, what would we find you doing?

On the weekends, I like to leave the chores (and my office) behind and get out of the house to experience good food and drinks, with even better friends and family. I love any kind of outdoor adventure that inspires me to live in the moment and create a lasting memory.

The Goodway Life Series

The Goodway Life: Camaraderie Over Cubicles

The Goodway Life: Inspiring Self-Discovery in Your Career

The Goodway Life: Explore the Realities of Remote Work

Infographic: Holiday Shopping and Traditions Unwrapped

The Thanksgiving leftovers are all gone and December is in full swing, which means only one thing – the holiday season is upon us. At Goodway Group, we’re getting into a festive spirit and thought it would be interesting to find out what our employees really think about the holidays – from how they plan to celebrate to their holiday shopping wish lists. Take a look at how the holidays add up for our team in this entertaining infographic: We enjoyed learning more about our employees and building this fun infographic, but what was our favorite stat from the experience? That 100% of our team wishes you and your families a wonderful holiday and a happy New Year!

For Every Generation of Dads, a Father’s Day Video Tribute

As a third-generation family-owned company, Goodway knows the importance of championing family values. For us, this means never letting our employees miss an important moment. Because we know for every big meeting, there’s a little league game. And for every deadline hiding in the shadows, there’s also a monster in the closet that needs to be tamed. #GoodwayDads are there for it all, supporting their families every step of the way. From our company’s founding father to every dad at Goodway today, they are leaving the next generation big shoes to fill. For all of our hardworking #GoodwayDads, here’s a Father’s Day video tribute to say thank you — Celebrate the fathers, grandfathers and other men in your life who have never missed a moment. Use #GoodwayDads to show them some love and share our heartwarming Father’s Day video today. Also, don’t forget about your mom and all she has done! Check out our Mother’s Day video here. *This post was originally published on 6/12/17 but has been revised and updated for accuracy.

For All That You Do, a Mother’s Day Video Tribute

At Goodway Group, we know the tireless effort that goes into being a mom — especially working moms. This Mother’s Day, we’re taking a moment to thank all the #GoodwayMoms who are raising the bar for women in tech and raising a family. Pass the tissues because this Mother’s Day video is for you: Seventy-five percent of our company is female, which isn’t surprising since over half of women in the U.S. have a job, according to the Department of Labor. But what is surprising is that we’re in the technology industry, where women are often outnumbered by men. That’s not the case at Goodway Group because we’re a company that believes family values should be at the core of how we hire the best people, regardless of gender. Every day is a good day to thank your mom for everything she’s done for you and to thank all the working moms at Goodway Group for all they accomplish. Use #GoodwayMoms to show your praise for the women who have impacted your life and share our Mother’s Day video on Twitter, Facebook and LinkedIn. *This post was originally published on 5/8/17 but has been revised and updated for accuracy.

The Goodway Life: Camaraderie Over Cubicles

What’s it really like to work at Goodway Group?

Q&A with William Folston

William Folston

Digital nomad William Folston explains how it’s not physical proximity but close-knit friendships with his coworkers that inspire him to give his all.

Everyone loves to talk about themselves! Give us your CAREER STory … in a tweet.

Whether it’s advertising or marketing, local or national, traditional or digital … I’ve probably dabbled in it. For me, it’s all about new experiences and true camaraderie.

When Friends and family ask what you do all day, how do you explain it?

I tell my friends that I work with advertisers and agencies to provide straightforward answers to their complex digital questions. Simply put, I’m a problem solver.

How has Goodway Group helped you grow?

My initial role was solely ad operations-focused but that expanded to involve client communication as I transitioned to a principal campaign operations manager this year. In each of these roles, I turned to mentors at Goodway Group who provided me not only with an opportunity but also the tools and advice to be successful. They fueled my passion for digital media and industry discovery. Beyond growing professionally, being surrounded by so many talented and knowledgeable individuals enabled me to develop many close relationships and really connect with our family culture.

What do you wish people knew about goodway group?

With coworkers from all over the country, everyone brings a different perspective to the table that helps our team grow its knowledge base. This also sparked an adventurous spirit in me! I’ve begun “living on the road” as a digital nomad since working with Goodway, and I have so many coworkers to thank for opening my eyes to this unique lifestyle!

What has surprised you most about remote work?

Working virtually is different than I ever imagined. Although we are spread out across the country, we feel so connected, and many coworkers genuinely feel like close friends. I’ve been most surprised  at the close-knit relationships that develop amongst people who work physically so far apart and how we all seem inspired to give our best efforts for each other. Our all-company trips feel more like a reunion than a work conference, and there is a legitimate excitement leading up to each one.

If we stopped by your house next Saturday, what would we find you doing?

I enjoy being outdoors, so I’d most likely be preparing to go do something active, like hiking, biking, boxing or anything that gets me moving and sweaty. But in the fall, it wouldn’t be uncommon to find me watching a football game, touring the local brewery scene or checking out some downtown street art.

The Goodway Life Series

The Goodway Life: Explore the Realities of Remote Work

The Goodway Life: Inspiring Self-Discovery in Your Career

The Goodway Life: Make Work from Home Actually Work for a Family

The Goodway Life: Building a Digital Media Career

On Gratitude: What We’re Thankful for

Thankful On Gratitude: What We’re Thankful for For most of us, Thanksgiving is a time for family, football, turkey-induced naps and black Friday shopping. But what’s really at the foundation of this holiday, year after year? Gratitude. At Goodway Group, we have a lot to be grateful for. Over the years, we’ve built a team culture committed to giving our agency and brand partners honestly smart digital advice. Not only has this strategy created award-winning campaigns, it’s allowed us to work and partner with some awesome marketers throughout the country. Still, it’s always exciting to get outside recognition of what we do so well, which is exactly what happened in 2017. Goodway Group was named a SHRM When Work Works award winner in May, one of Fortune’s top 15 Best Workplaces for Women in September, and the 8th Best Workplace on Fortune’s medium-sized business list in October. We’re thrilled to receive these awards, but we owe all the credit to our employees, who provide meaning in our work and who helped us become a trusted guide to so many media planners, CMOs and agencies. A special thank-you goes out to each of them for their dedication and teamwork. Most of all, we’re thankful for our amazing partners this year. There are far too many to list here, but we wanted to share our heartfelt appreciation with each of you. None of this would have been possible without your continued support and your trust in us to build programmatic campaigns that help drive the revenue engine of your business. Thank you for choosing us. To all our friends and partners, we’re sending the warmest thoughts and best wishes for a Thanksgiving season filled with joy! *This post was originally published on 11/21/16 but was revised and updated on 11/14/17.

The Goodway Life: Mastering the Science and Art of Digital Media

Christine Yang Goodway HeadshotWhat’s it really like to work at Goodway Group?

Q&A with Christine Yang

Christine Yang, our Atlanta-based learning and development program manager, shares how her transition from traditional media planner to digital media trader to L&D has helped her master both the science and the art of digital advertising.


Everyone loves to talk about themselves! Give us your motto … in a tweet.

There is nothing greater than helping people do awesome things. So, it’s no surprise that I’m in L&D for a company committed to helping advertisers achieve amazing things.

There are lots of ad tech companies to work for, so why Goodway Group?

I knew in my first interview – with our COO Jay Friedman back in the day when he interviewed every person coming in at Goodway Group – that I was onto something. Coming from a traditional media agency where I was the sole resource for all things digital, I was excited to join a team that was stronger and faster in digital media than I thought was possible in the early 2000s. But my real lasting memory of that conversation? When Jay asked me, “Which is more important: speed or process?” I can’t remember what I said; but months later, I heard him share his answer with someone else, “Speed is a factor with which you can adjust process, but they’re not interchangeable. If you can sacrifice process for speed, you don’t have the right process.” It’s been almost 8 years since I heard that response, but the statement is more true than ever.

How has Goodway Group helped you grow?

I’ve been fortunate to have many roles across multiple departments and been able to provide value to Goodway in so many forms over the past seven years. I started out on the media team, progressed into several new roles on that team, and then transitioned to the L&D team within the past year. All of these experiences have helped me reach personal milestones: how to be a good leader, how to be a good follower, how to be a voice for the company, and how to speak publicly in representing myself, my department, and Goodway at large.

If you had to describe what you do as a superpower, what would it be?

It’s not a super power per se, but I consider myself a bit of a mad scientist. L&D requires a lot of strategy, planning and persistence. And yet, it’s also a lot of trial and error with long periods of analysis before trying the next strategy (and hoping you don’t blow up the lab in the meantime). The data, science and storytelling all require a subtle balance of art and science that only a mad scientist with the right support can truly master.

What has surprised you most about remote work and working here?

They say distance makes the heart grow fonder … and I’d say that’s true at Goodway. I have better coworker relationships in this remote environment than any other office environment I’ve ever been in, and I’d be shocked if most others at Goodway didn’t say the same. Everyone is genuine; we don’t stand on much ceremony here. That’s the culture our president Dave and our COO Jay have instilled in the company. We don’t like fluff; we just focus on awesome work and let it stand for itself. I love that about Goodway.

If you’re working from home, how are you not tempted to watch Netflix all day?

To be honest, I’m not even tempted by Netflix. Even though I am at home, it’s still work that requires deep focus so I can’t have a TV on in the background. To help keep the balance, I have my dedicated office space, and when I’m not in that space, I’m not at work anymore. Making that distinction and shutting my laptop down at the end of each day has helped stop me from sneaking back later to do “one more thing.”

If we stopped by your house next Saturday, what would we find you doing?

I’m a media brain at heart — I like math, data, spreadsheets, hypothesizing and problem-solving. Anything that feels like a puzzle is like a call to arms. In fact, in my free time, my friends and I like to run around town and do escape rooms where we’re locked in and usually have 60 minutes to escape by putting clues together to open locks, break keypad codes, etc. It’s the thrill of entering this short period of intense, highly creative output that I enjoy and want to experience over and over. The Goodway Life Series The Goodway Life: Camaraderie Over Cubicles The Goodway Life: Explore the Realities of Remote Work The Goodway Life: Inspiring Self-Discovery in Your Career The Goodway Life: Make Work from Home Actually Work for a Family

The Goodway Life: Inspiring Self-Discovery in Your Career

What’s it really like to work at Goodway Group?

Q&A with Marc Morris

Marc Morris

Marc Morris, our Dallas-based Software Engineer, shares why a company that supports self-discovery in your career is essential to long-term growth, both personally and professionally.

After over a decade in the world of front-end and UI design at ad agencies, I entered the realm of back-end programming, where you will find me to this day.

There are lots of ad tech companies to work for, so why Goodway Group?

My first memory of Goodway Group says it all. During my interview, our COO Jay shared that I was one of the first people to answer one of his most pivotal questions to his satisfaction: “What is integrity?” (Hint: It’s what you do when no one is watching.)  Now, seven years later, I am still in love with this company and the folks who make it such a great place to work.

If you had to describe what you do as a superpower, what would it be?

Curiosity is the superpower of every successful programmer. I’m here to ask, “What if?” It’s a powerful question that’s responsible for everything from the advent of flight to the deep frying of cheesecake. Yum!

How has Goodway Group supported self-discovery in your career?

I found a new side of me thanks to the freedom that working from home has afforded me. After several years of working at home, I decided to get an Airstream travel trailer and roam the US, limited only by the bounds of the 4G network. I have met the most interesting characters and found some hidden wonders that I would never have been able to in a traditional job setting. It has taught me to be more self-sufficient, adventurous, and given me a fresh perspective on life. Everyone here pushes you to be the best version of yourself you can be — on the job and off the job. That’s why I go out of my way to do more for the company in return.

What has been your greatest accomplishment at Goodway?

I will never forget getting a standing ovation from the entire company when we first launched GoLive!, our dynamic content system. To have a workflow system appreciated like that was an astounding career success.

Why do you care about what we do at Goodway?

There are three things that make me work hard for this company: 1) the people, 2) the people, and finally, 3) the people. Also, I love a good creative ad. Seeing how creative designers and developers best utilize the tiny canvas of a banner ad is really interesting to me. The online ad world is fraught with bad experiences, and I am glad to be a force for good.

If you’re working from home, how are you not tempted to watch Netflix all day?

The main reason I don’t watch Netflix all day is because it would be so dull compared to the challenges and problems we solve on a daily basis.

If we stopped by your house next Saturday, what would we find you doing?

There is a good chance I wouldn’t be there! I am an explorer by heart, and I am always out and about trying to see, learn or do something new. Although there is a possibility you might find me in the evening reading a golden age sci-fi book, playing online games with my friends or following the latest cryptocurrency news.

The Goodway Life Series

The Goodway Life: Camaraderie Over Cubicles

The Goodway Life: Explore the Realities of Remote Work

The Goodway Life: Building a Digital Media Career

The Secret to One of the Country’s Best Workplaces for Women

The Secret to One of the Country's Best Workplaces for Women If you’re looking for the secret to a happier workplace, a good place to start is Fortune’s Best Workplaces lists. Every year, Great Place to Work® and Fortune name the best workplaces in a variety of categories, from Millennials to parents.

2017 Great Place to Work Best Workplaces for Women logoThey recently published the 2017 Best Workplaces for Women list, which included Goodway Group coming in at #14. This was our first year participating in the survey, so while we’re not at all surprised Goodway is a great place to work, we couldn’t be more delighted to be called one of the 100 Best Workplaces for Women.

This list comes from anonymous surveys of more than 400,000 employees from hundreds of businesses in all sectors of the economy. The surveys explored employees’ assessment of their organization’s culture, leadership, fairness, and other elements essential for a great workplace. The requirements for the award were pretty stringent, and the result of direct feedback from women in our workforce. So, we are extremely humbled by this honor and take it as an affirmation of why we are so successful in retaining employees.

You might be wondering, how did we do it? The secret is ingrained in our culture.

It’s Not Just About the Perks

We’re proud to employ a team that includes remarkable women at every level of our organization. In an industry characterized as having a heavy “bro-culture,” we achieved a workforce that’s 75% female and nearly a 50/50 male-to-female executive breakdown. Diversity is one of the key elements that drive our success, and we know it takes the hard work of each and every employee at Goodway Group to deliver the outstanding service our clients expect. To all of you, thank you for your Herculean efforts day after day; we couldn’t do it without you! A big part of our culture is valuing and appreciating our employees as people. We support their passions, like mountain biking and international cooking, and acknowledge exceptional work. We invest time and money into effective training programs, useful benefits, and the right policies to create the perfect balance of positive energy and productivity. This means we can have fun and even allow ourselves to be silly at times, like during our lip sync battle at the annual company celebration or during our pumpkin decorating contest each October. It also means we support the whole life of our employees, beyond the traditional 9 to 5. Generous paid time off, a best-in-class maternity leave policy, and awesome bosses and coworkers are just the beginning. Among our highest rated benefits are a virtual work-from-home model and flexible work schedules that foster an inclusive culture for working women, mothers, and wives. This ensures working from home actually works for every family. For one busy mom of four and Director of Ad Operations, this means the ability to have breakfast as a family every morning! Research shows this approach pays off: Women are 5X more likely to plan a long-term future with their employers when they say they’re treated as full members of the team, regardless of position. But we don’t need the research to tell us it’s working — we just look at our 92% retention rate and 4.8 Glassdoor rating.

Our Employees Say It Best

Our employees continually share their feedback and appreciation on sites like Glassdoor and through surveys like the Great Place to Work profile, which have helped set us apart from other companies. Here are stories from a few of our female team members of what it’s like to work at Goodway in their own words:

Christina Billingsley

Christina Billingsley

Senior Ad Ops Manager

 

Charrise Klock

Charisse Klock

Campaign Operations Director

 

Christine Yang

Christine Yang

Learning and Development Program Manager

 

We love working with such inspiring and amazing people every day. If you’re looking for a career change, maybe it’s time to take a closer look at Goodway Group.