Goodway Group is honored to announce a 2020 MarTech Breakthrough Award win for Best Data Visualization Solution. This is our first-ever tech win and is the culmination of years of hard work from our tech team on our dynamic marketing KPI reporting dashboards, which provide scale and visual performance information for brands with multiple locations. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world, and we’re truly humbled to have been selected as a winner. We’ve been working in the distributed marketing, or multi-location advertising space for over 12 years, and our robust suite of tools, resources and expertise for multi-location advertisers, including retailers, dealers and franchises, allows them to easily scale and customize digital programs for their various local target markets. Our solutions minimize the administrative complexities that come with managing multi-location digital advertising, empowering brands with campaign performance reporting and programmatic expertise to enhance media efficiency. “An easy-to-understand visual representation of metrics is impactful for both location owners and experienced corporate marketers,” said our president, Jay Friedman. “With traditional advertising, a location owner can watch their TV ad by tuning in to the right show, but with digital, they often don’t see their ads because they aren’t part of the target audience. This causes a disconnect in understanding how digital advertising affects their business results, which makes our dashboards an educational tool as much as they are a reporting tool.” Goodway Group’s visual dashboards can scale to any client’s needs, and each location owner receives a secure, mobile-responsive dashboard, providing them with access to their campaign metrics. Additionally, Goodway’s tech team includes aggregation capabilities so that marketing managers at every tier can compare performance and see trends at every level. The dashboards provide a visual representation of campaign metrics by time, which the user can adjust. At the individual campaign level, metrics are available with data visualization for categories including overall impressions, overall eCPA activities, channel-level impressions, channel-level eCPA activities and channel-level budgets. Additionally, different metrics populate for each channel’s sub-dashboard so that audio campaigns feature graphs and tables for impressions, completion rate and budget, whereas display campaigns feature impressions, eCPA activities, pixel activities and more. Our data visualization capabilities drive real business outcomes, as shown by a recent example from a multinational automobile corporation. Back in 2019, the auto manufacturer wasn’t running any video campaigns in its western region. Our client services team educated them on video’s impact by showcasing the results of successful video campaigns in other regions via the dashboards. Presenting dashboard data was only one of many steps in the sales process, but the western region went from $0 in video at the start of 2019 to $2 million in video by the end of the year. Furthermore, in the first six months of 2020, through the heart of the COVID-19 pandemic, the client was able to visualize the amount of impressions served and how many of those consumers then migrated to their individual websites and completed buying activities. We generated over 487,000 website activities with a cost per completed view of less than .05 cents. In addition, CPAs decreased by 51% from 2019 to 2020 through campaign optimizations gleaned from dashboard insights. Want proof of just what digital marketing can do for you? Check out our full range of case studies, download our free resources, become an Industry Insider or reach out to our award-winning team today.
Goodway Group is proud to announce our Kubota client’s Farmbelt Equipment campaign won a Silver Global Search Award for Best Local Campaign Pay Per Click (PPC) at the 2020 inaugural Global Search Awards.
The Global Search Awards, sponsored by We Are Search and Don’t Panic, held a virtual ceremony on September 8th to celebrate the best in PPC, search engine optimization (SEO) and content marketing from around the world.
Goodway is honored to be recognized by the global search community for creating local impact for a national brand. Hundreds of groups enter the Search Awards program each year, and this is both our first entry and the first win for the Brookhaven, Mississippi, Kubota dealership. This victory highlights our strong partnership with Kubota Tractor Corp and also showcases the skill and dedication that drive our media solutions team.
Our media team has the local marketing knowledge you need to achieve search excellence. Partner with us, and our experts can help you set clear, high-impact paid search goals and determine the right account structure for you. Then we can help you run successful high-quality campaigns to stand out from the competition and stay top of mind with consumers, in any market. Once your campaigns get underway, our team can also monitor your search account, pace your budget and find good opportunities to continually boost your performance across a number of factors – seasonality, search activity, spending priority, and more. With ongoing optimizations to keywords, messaging, settings and so on, your paid search campaigns will stay fresh and relevant and be able to perform to their fullest potential. (Want some paid search advice you can use now? Get the search metrics that matter today and how to steer clear of the vanity metric trap.)
Things are constantly changing in search, but you can count on us to stay nimble and on the cutting edge – keeping pulse on emerging ad tech industry trends, leveraging our search engine partnerships and always experimenting with something new, whether that’s participating in available betas, trying new audiences, or testing and implementing new search features, platforms or tactics. Luckily, the beauty of testing in search is you only have to pay when someone clicks the ad; the searcher is the one asking for information, so money is spent on qualified traffic.
Want more tips to quickly expand your digital marketing knowledge? Become an Industry Insider, and check out our blog for expert digital advertising insights you can act on now. Or connect with our award-winning team today to learn how you can target and reach your audience in the right way at the right time to take your paid search advertising to new heights.