Our COO Corean Canty talks to Adweek about how working remotely helps level the playing field for women seeking the right work/family balance.
AdExchanger mentions Pubmatic’s partnership with Goodway that allows the agency to control its buy-side fees as it increases spending through the exchange.
Our President Jay Friedman muses to Business Insider about whether Roku, a walled garden, will open up its platform to other ad tech companies.
Goodway Group will now handle SharkNinja’s digital marketing media buys across display, mobile, pre-roll, native, and YouTube as their agency of record.
Our VP of People and Organizational Development Kandi Gongora shares with HR Technologist the skills necessary for global L&D leaders in the age of AI.
Our President Jay Friedman talks to Adweek about the scale of Google’s market share and the impact Google AdX will have on programmatic buyers’ inventory.
Our President Jay Friedman explains why he feels a self-regulated Google — rather than government intervention — is better for both business and consumers.
What’s It Really Like to Work at Goodway Group?
Q&A With Kim Martis
Ten-year veteran and Austin, Texas, resident, Kim Martis shares what she loves about remote work, the digital media industry, and working at Goodway Group.
Everyone loves to talk about themselves! Give us your story … in a tweet.
My career checklist: 1) Be creative but still get a job … hence, advertising. 2) Have a job, but make money … so I chose media. 3) Land a digital internship and continue to grow … and I’ve never looked back.
There are lots of ad-tech companies to work for, so why Goodway Group?
I was attracted to how much importance we as a company put on the quality of the media and audience we buy for clients. We’ve always come at it from the perspective of, “If this were my money, would I be okay with how we are using it? Would I be happy showing up on this site or buying that audience?” That’s how I know if I ever left Goodway to work on the brand side of the business, I would absolutely be thrilled to partner with the Goodway team.
How has Goodway Group helped you grow?
Goodway has realized that with the pace of change in our industry, we must evolve to compete. My job today is different from what it was a year ago — and 10 years ago when I bought ad networks with a CTR goal — and I have every expectation that it will continue to to be fluid in the years to come. That makes for a constant challenge; so my day is never dull, and I’m always learning something new.
How does this remote work thing really work?
My work wardrobe is probably what most people sleep in, and I consider putting on jeans to be “dressing up.” Other than that, it works like any other job and really needs to be treated as such. You have to bring a certain level of discipline in order to focus but also the desire and ability to seek out actual people when you need to remind yourself that dogs are not actual co-workers. At Goodway, we try to build relationships with our co-workers through video calls. And it really does help being able to still see your co-workers. But, of course, I do miss being able to go grab a coffee with a work friend sometimes.
If we stopped by your house next Saturday, what would we find you doing?
On the weekends, I like to leave the chores (and my office) behind and get out of the house to experience good food and drinks, with even better friends and family. I love any kind of outdoor adventure that inspires me to live in the moment and create a lasting memory.
The Goodway Life Series
President Jay Friedman discussed what revenue percentage Google will take from transactions in a first-price auction, and what this means for publishers.
In this Digiday article, Jay discussed how programmatic clearing prices have increased by 15 percent to 20 percent in some cases, excluding bid shading, and why Goodway hasn’t been affected.