2018 Programmatic Predictions: How Will Your Bidding Turn Out?

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=”” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” border_sizes_top=”” border_sizes_bottom=”” border_sizes_left=”” border_sizes_right=”” type=”1_1″ first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]woman on computer looking at 2018 programmatic predictions It’s been a fast-paced year for digital marketers. 2017 brought the Snapchat IPO in March, reports that digital ad revenues surpassed traditional TV for the first time, and numerous, impactful acquisitions as the industry continues to consolidate. And it looks like the programmatic industry is headed for another banner year in 2018. In a recent forecast, eMarketer estimated four out of every five US digital display dollars will transact programmatically next year, totaling nearly $40 billion. With this kind of staggering growth, new innovations and changes in the marketplace can’t be far behind. The question is, what can you realistically expect to see in 2018? At Goodway, we’ve studied shifts in auction dynamics and new machine learning technologies to better understand which factors will have the biggest impact on your media in the coming months. Before you download our second annual programmatic pricing guide, here’s a sneak peek at our 2018 programmatic predictions: Notice a reoccurring theme in our 2018 programmatic predictions? The key to getting ahead and staying ahead in the future will be leveraging the latest advances in data science. Machine learning technology, combinatorial bidding algorithms and supply path optimization are just the start. It may sound like science fiction, but it’s real data science that delivers over a 20% increase in campaign performance. And in 2018, it will determine how your media investment turns out. Each year, we bring you more than just an annual forecast. We research the newest digital trends and share advice on how to get the most value from your media dollars. And our latest guidebook is no exception. To learn more about what your programmatic is worth and how to value your media investment in the coming months, download our second annual programmatic pricing guide below. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Goodway Group Named One of the 2017 Best Workplaces for Diversity

Great Place to Work® and FORTUNE just named Goodway Group one of the 2017 Best Workplaces for Diversity, and we came in at no. 84 on the list. “At Goodway Group, we strive to create an inclusive and diverse environment where employees feel valued and are able to build their careers,” said David Wolk, president, Goodway Group, “We are committed to providing a workforce model that caters to each team member’s needs and allows employees to develop both professionally and personally.” The Best Workplaces for Diversity is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified™ organizations. Goodway Group also was ranked as a Best Workplace for Women and a Best Small & Medium Workplace by Great Place to Work and FORTUNE.

Goodway Group’s 2018 Programmatic Pricing Guide Projects 45%+ Price Increase for Mobile Ads by 2018

We have just released our second guide to programmatic pricing, which includes programmatic pricing predictions for the coming year and the trends that will likely dominate the marketplace. To inform our guide’s predictions, our data science team studied billions of bids placed and the average CPM price per week in the United States between January and September 2017. Using DSP raw impression files and classification to identify device types, the test included data from more than 10,000 campaigns, across every DMA in the country. Our COO Jay Friedman said, “Mobile advertising has been historically undervalued because it has been siloed or considered secondary to desktop. However, with consumer behavior shifting to mobile and advertisers shifting to people-based marketing efforts, it’s no surprise that prices for mobile ads are going way up next year.”