Goodway Group, an industry-leading digital media company with offices in the U.S. and abroad, has announced the hiring of Microsoft’s Brody O’Harran as their new executive vice-president of sales. O’Harran comes to the Goodway Group from Microsoft Corporation, where he spent over a decade in various positions. His most recent title was global director of agency development, however he made his mark at the company by first building Microsoft Advertising’s Inside Sales organization to over $120M annually, subsequently becoming the senior director of Xbox advertising sales. During his tenure in both positions, he was responsible for generating numerous strategic advertising opportunities with Fortune 500 companies looking for digital exposure on Microsoft’s global advertising network. “As a third-generation member of the family-owned Goodway Group, our mission is to shape the company’s future 10, 20 and even 50 years down the road,” said David Wolk, president of the Goodway Group. “Acquiring talent such as Brody O’Harran will provide the expert level of programmatic talent, experience and mindset necessary to thrive in the marketplace while continuing the explosive growth we’ve achieved in the past five years.” O’Harran joins an increasing list of employee hires in the past six months as the company continues to expand into new markets, both in the U.S. and abroad. “As I’ve watched and noted the dramatic rise in the programmatic landscape, I’ve consistently been impressed with Goodway’s business results and thought leadership,” said O’Harran. “Their correct blend of insight, transparency and high-level client service lead me to believe that, together, we can become an even more valued programmatic partner to clients around the world.” Brody O’Harran is a native of the Pacific Northwest and graduate of Seattle University.